Articles #Radio Industry

A funny but serious look at radio’s obsession with massive commercial stopsets — what the research really says, what long breaks may be doing to listeners and advertisers, and why smarter digital, event and sponsorship revenue could be a better answer than simply adding another unit.

Radio still commands mass attention, but its business model is under pressure. This research-based blueprint shows broadcasters and professionals how to rebuild value through 2030.

A record $11.6 billion political-ad avalanche is coming. Here’s how local advertisers—and radio stations themselves—can use memorable creative, sonic branding and stronger imaging to avoid being drowned ou

What if radio’s problem isn’t the audience—but what ownership has done to the product? A blueprint for rebuilding local radio by putting broadcasters back in charge.

Radio doesn’t need another promise. It needs someone who owns the advertiser’s experience from creative to execution—and makes sure every commitment is kept.

A personal reflection on aging, second chances and becoming a better person—while discovering how experience and AI can fuel a creative new chapter in radio.

Radio keeps hiring salespeople while starving the creativity that gives them something worth selling. The first sale is internal.

Radio still reaches nearly everyone—but the people behind it are disappearing. This deep dive examines automation, AI, iHeartMedia’s national programming strategy and whether great local radio can remain both meaningful and profitable.

Radio spends millions perfecting its sound, then risks losing listeners with poorly written, badly voiced commercials. Here’s why every stopset must be treated as part of the station’s programming.

A personal reflection on how social media memories can remind radio professionals of fuller staffs, better opportunities, and the version of radio we lost — while pointing toward reinvention and survival.

Thousands of radio people say they still care. But caring alone will not rebuild radio. The next step is turning that passion into action through stronger local talent, better sales training, memorable creative campaigns, and sonic branding that helps advertisers win.

A hard look at the latest radio layoffs and the painful truth every broadcaster needs to face: being popular, talented, and loyal is no longer enough to guarantee job security.