Listen, Feel, Transform

Crafting unforgettable audio moments



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Every concept and voice in this production demo was created and directed by me. From the initial creative idea and copy approach to the vocal personalities, pacing, performance and final sound design, each piece was built to accomplish a specific advertising or branding goal.

Using decades of radio production experience alongside modern creative tools, I can develop distinctive voices, memorable characters and polished campaigns tailored to virtually any format, audience or business. The result is national-quality production without forcing local and regional advertisers into a generic, one-size-fits-all sound.
Listen closely—not just to how each piece sounds, but to how completely the creative approach changes from one message to the next. That versatility is the point.

Every jingle in this demo begins with an original idea. I personally write the melodies and lyrics, shaping each piece around the advertiser’s name, message, audience and market. Modern creative tools then help bring those ideas to life with the vocal textures, musical styles and polished production today’s listeners expect.

That means smaller and local businesses no longer have to settle for forgettable, generic advertising—or pay national-agency prices to sound national. SonicAttention delivers distinctive, broadcast-ready sonic branding designed to make your business easier to recognize, remember and choose.
Listen to the demo and hear what happens when original human creativity, decades of radio experience and modern production technology work together.

​Proud to be nominated for a 2026 Gabby Award
 I’m incredibly proud to share that I’ve been named a finalist for the **2026 GABBY Awards**, representing **First Media Services in Albany**.Georgia. Broadcasting is filled with extraordinary talent, so seeing my name included among this year’s finalists means more than I can adequately express.  I’m grateful for the opportunity to keep creating, producing and serving our listeners, advertisers and communities every day.The GABBY and Merit Awards will be presented September 26 at the Georgia Association of Broadcasters’ annual convention. Whatever happens that night, being recognized among Georgia’s best broadcasters is already an incredible honor.See the complete list of finalists:https://www.gab.org/2026-gabby-award-finalists/#GABBYAwards 

Does SonicAttention use AI?

Yes. SonicAttention combines human creativity and experience with modern AI production technology. I personally develop the advertising concept, lyrics, hooks, musical direction and revisions for each project. AI is part of the production process — it is not a substitute for the creative work behind the jingle. This approach allows SonicAttention to create custom, professional-quality advertising music at a price small and local businesses can realistically afford.

What does a jingle cost?

A custom SonicAttention jingle is just $100 if your client decides to buy it. The spec is free, so you get to hear what I can create for your business before making a decision. Modern production technology allows me to eliminate much of the traditional studio expense while still putting the time into the writing, hook, concept and creative direction that make a jingle effective.

How does the free spec jingle work?

It’s simple — let me create something for you before you spend a dime. Give SonicAttention some basic information about your business, product or promotion, and I’ll create a custom spec jingle for you to hear. There is no obligation to purchase it. If you love it and want to use it, buy it. If it isn’t right for you or your client, you owe nothing.

Can I request revisions?

Absolutely. The goal isn’t simply to make a good jingle — it’s to make the right jingle for your business. If you like the concept but want changes to the lyrics, musical direction, vocal approach, pacing or other creative elements, we can work together to get it where it needs to be.

Do I receive commercial usage rights?

Yes. When you purchase your finished SonicAttention jingle, you receive permission to use that finished production commercially in advertising for your business, including radio, digital advertising, social media, websites and other promotional uses. SonicAttention does not require an ongoing royalty every time your commercial or jingle airs.


How quickly can a jingle be produced?

Much faster than the traditional studio process. Because SonicAttention combines professional advertising experience with modern production technology, I can move from concept to finished production without coordinating studio time, musicians, singers and multiple production sessions. Turnaround depends on the project and current workload, but speed is one of the major advantages of the SonicAttention approach.

Can SonicAttention work with businesses outside my local market?

Absolutely. SonicAttention can work with businesses, radio stations and advertising professionals anywhere. Everything from the initial idea and free spec through revisions and final delivery can be handled remotely. Your business doesn’t have to be nearby to have a jingle created specifically for your brand.

Radio Voice Tracking

Sound like your station — only better. I offer custom voice tracking for any format, written and voiced by a seasoned radio pro who knows how to connect with listeners. Each track is then enhanced with cutting-edge AI tools to give it that polished, on-brand sound that fits your station’s personality and format. From Country to Classic Rock, Hot AC to Urban, I create a voice that feels local, real, and ready to win your next ratings book.

Business/Radio Branding

Your brand deserves more than background noise — it deserves a sound identity. I create custom jingles and sonic branding that make your station or business unforgettable. My process is different: every melody, lyric, and voiceover starts with human creativity, then I use AI as a tool to enhance what I’ve already crafted — never to replace it. The result? Emotion-driven, broadcast-ready audio that connects, converts, and gives you a sound that truly wins.

Radio and Business Imaging And Commercial Production

Radio & Business Commercials + Imaging Why sound ordinary when you can sound unforgettable? Every brand deserves its own signature sound — not a one-size-fits-all voice. I create a custom voice for every client, uniquely crafted with real human emotion, authentic connection, and the polish of cutting-edge technology. This fusion of creativity and innovation gives your brand an instant advantage and infinite adaptability — whether it’s a radio imaging campaign, a business jingle, or a full-scale commercial production. I don’t just make ads. I build audio that connects, converts, and stays stuck in your listener’s head.

Podcast Production

Comprehensive services for producing, editing, and optimizing podcasts for all platforms. Proud producer of Loyd Ford's "The Encouragers: The Radio Rally Podcast"

  • 5511 Parkcrest Drive, Austin, TX, USA

Located In Albany, GA USA, but providing services worldwide

​GET YOUR FREE SPEC ​SPOT NOW!!!
Email joecrashkelley@sonicattention.com and let Sonic Attention get to work on your free, no obligation spec jingle.