Articles #Radio Industry

Radio still needs talented newcomers. Are broadcast schools preparing them for lean staffs, wider duties, tough schedules and realistic starting pay?

One person. Six stations. No off switch. An honest look at the toll of modern radio—and the passion that keeps its people behind the microphone

Radio needs younger talent. But does reaching a younger audience really require a younger workforce? A look at age bias, hiring, stereotypes, audience connection and what the evidence actually shows.

A funny but serious look at radio’s obsession with massive commercial stopsets — what the research really says, what long breaks may be doing to listeners and advertisers, and why smarter digital, event and sponsorship revenue could be a better answer than simply adding another unit.

Radio still commands mass attention, but its business model is under pressure. This research-based blueprint shows broadcasters and professionals how to rebuild value through 2030.

A record $11.6 billion political-ad avalanche is coming. Here’s how local advertisers—and radio stations themselves—can use memorable creative, sonic branding and stronger imaging to avoid being drowned ou

What if radio’s problem isn’t the audience—but what ownership has done to the product? A blueprint for rebuilding local radio by putting broadcasters back in charge.

Radio doesn’t need another promise. It needs someone who owns the advertiser’s experience from creative to execution—and makes sure every commitment is kept.

A personal reflection on aging, second chances and becoming a better person—while discovering how experience and AI can fuel a creative new chapter in radio.

Radio keeps hiring salespeople while starving the creativity that gives them something worth selling. The first sale is internal.

Radio still reaches nearly everyone—but the people behind it are disappearing. This deep dive examines automation, AI, iHeartMedia’s national programming strategy and whether great local radio can remain both meaningful and profitable.

Radio spends millions perfecting its sound, then risks losing listeners with poorly written, badly voiced commercials. Here’s why every stopset must be treated as part of the station’s programming.