Articles #local radio

A funny but serious look at radio’s obsession with massive commercial stopsets — what the research really says, what long breaks may be doing to listeners and advertisers, and why smarter digital, event and sponsorship revenue could be a better answer than simply adding another unit.

Radio still commands mass attention, but its business model is under pressure. This research-based blueprint shows broadcasters and professionals how to rebuild value through 2030.

A satirical cost-cutting guide for corporate radio executives who keep eliminating air talent, programmers and producers—while everything above them somehow survives.

A record $11.6 billion political-ad avalanche is coming. Here’s how local advertisers—and radio stations themselves—can use memorable creative, sonic branding and stronger imaging to avoid being drowned ou

What if radio’s problem isn’t the audience—but what ownership has done to the product? A blueprint for rebuilding local radio by putting broadcasters back in charge.

Nearly everyone who has worked in radio has dreamed of owning a station. After many decades in the business, here is my vision for making local radio exciting, meaningful and profitable again.

A practical blueprint for saving local radio, protecting local voices and giving working broadcasters a seat at the regulatory table.

Radio doesn’t need another promise. It needs someone who owns the advertiser’s experience from creative to execution—and makes sure every commitment is kept.

Radio keeps hiring salespeople while starving the creativity that gives them something worth selling. The first sale is internal.

Radio still reaches nearly everyone—but the people behind it are disappearing. This deep dive examines automation, AI, iHeartMedia’s national programming strategy and whether great local radio can remain both meaningful and profitable.

Radio spends millions perfecting its sound, then risks losing listeners with poorly written, badly voiced commercials. Here’s why every stopset must be treated as part of the station’s programming.

A personal reflection on how social media memories can remind radio professionals of fuller staffs, better opportunities, and the version of radio we lost — while pointing toward reinvention and survival.