Articles #radio advertising

AI bashing may be popular, but the real issue is how the technology is used. A look at why strategic, human-directed AI can strengthen creative work.

A funny but serious look at radio’s obsession with massive commercial stopsets — what the research really says, what long breaks may be doing to listeners and advertisers, and why smarter digital, event and sponsorship revenue could be a better answer than simply adding another unit.

Radio still commands mass attention, but its business model is under pressure. This research-based blueprint shows broadcasters and professionals how to rebuild value through 2030.

A record $11.6 billion political-ad avalanche is coming. Here’s how local advertisers—and radio stations themselves—can use memorable creative, sonic branding and stronger imaging to avoid being drowned ou

Radio doesn’t need another promise. It needs someone who owns the advertiser’s experience from creative to execution—and makes sure every commitment is kept.

Discover how human creativity and AI-assisted production make original, studio-quality jingles and sonic branding affordable for small businesses.

Radio keeps hiring salespeople while starving the creativity that gives them something worth selling. The first sale is internal.

Radio still reaches nearly everyone—but the people behind it are disappearing. This deep dive examines automation, AI, iHeartMedia’s national programming strategy and whether great local radio can remain both meaningful and profitable.

Radio spends millions perfecting its sound, then risks losing listeners with poorly written, badly voiced commercials. Here’s why every stopset must be treated as part of the station’s programming.

AI is not automatically the enemy of radio creativity. Lazy creative, generic copy, lifeless delivery, and artificial-sounding human content are the real threat.

Thousands of radio people say they still care. But caring alone will not rebuild radio. The next step is turning that passion into action through stronger local talent, better sales training, memorable creative campaigns, and sonic branding that helps advertisers win.

Radio is not just a job. It is a calling for people who know what great local radio can do for listeners, businesses, and communities. The question is simple: do you still care?