Articles #Radio Programming

A funny but serious look at radio’s obsession with massive commercial stopsets — what the research really says, what long breaks may be doing to listeners and advertisers, and why smarter digital, event and sponsorship revenue could be a better answer than simply adding another unit.

A satirical cost-cutting guide for corporate radio executives who keep eliminating air talent, programmers and producers—while everything above them somehow survives.

Radio spends millions perfecting its sound, then risks losing listeners with poorly written, badly voiced commercials. Here’s why every stopset must be treated as part of the station’s programming.

Radio is not just a job. It is a calling for people who know what great local radio can do for listeners, businesses, and communities. The question is simple: do you still care?

AI research in radio deserves a closer look. When studies frame the issue as “AI versus human,” they may be measuring fear of the label — not the quality of the listener experience. The future is not human or AI. It is human connection powered by better intelligence.

An inside look at how radio downsizing cost the industry its most valuable asset—human connection—and how quality and creativity can help rebuild it.