Articles #audio advertising

What happens when an experienced radio producer gains a much larger creative toolbox? Joe “Crash” Kelley shares his workflow, the revisions behind the finished spots, and research that challenges blanket dismissal of AI-assisted advertising.

Why creative quality may be pushing advertisers away from radio.

A great production director should do more than make commercials sound good. Research shows creative can drive nearly half of advertising sales impact — which means radio production should be treated as a revenue strategy room, not just a service desk.