Articles #spec spots

Radio didn’t stop working—interchangeable commercials did. Skeleton staffs and assembly-line voiceovers made too many spots sound the same. Here’s the risk-free fix: spec spots and real, human-written jingles that make clients memorable again.

An inside look at how radio downsizing cost the industry its most valuable asset—human connection—and how quality and creativity can help rebuild it.

Big groups are blaming AI while syndicating the same voices into “local” markets. This article makes the case for human-first, AI-enhanced creative that gives local advertisers national-quality audio on a local budget.