A veteran radio professional reflects on why collaboration between sales and programming is essential, and how creativity remains the key to better campaigns, stronger client results, and a more valuable radio product.
AI isn’t the enemy of radio—it’s the next big tool upgrade. From index cards and razor blades to modern workflows, here’s why the “radio vs. AI” battle is unnecessary—and how smart use of AI could help restore quality and consistency in a downsized industry.
Big groups are blaming AI while syndicating the same voices into “local” markets. This article makes the case for human-first, AI-enhanced creative that gives local advertisers national-quality audio on a local budget.
AI isn’t the enemy of radio—it’s the next big tool upgrade. From index cards and razor blades to modern workflows, here’s why the “radio vs. AI” battle is unnecessary—and how smart use of AI could help restore quality and consistency in a downsized industry.
