Articles #production director

Joe “Crash” Kelley explores why the next big leap in AI radio will not be replacing creativity, but understanding the real workflow of radio professionals — from compression and imaging to sonic branding, breath control, format feel, and market-ready audio production.

A great production director should do more than make commercials sound good. Research shows creative can drive nearly half of advertising sales impact — which means radio production should be treated as a revenue strategy room, not just a service desk.