Articles #Audience Research

Does radio need a total reset—or a smarter rebuild? Joe “Crash” Kelley examines the evidence and offers six practical experiments connecting local talent, younger audiences, on-air programming and digital content.

AI research in radio deserves a closer look. When studies frame the issue as “AI versus human,” they may be measuring fear of the label — not the quality of the listener experience. The future is not human or AI. It is human connection powered by better intelligence.