Some services let you choose a track and add a business name. SonicAttention starts somewhere else: What should people remember about this advertiser when the commercial is over? I write the concept, melody, lyrics and hook around that answer, then use modern production tools to bring it to life. For radio sellers, that means walking into a client meeting with an actual idea—not another promise. The custom spec is free and there is no obligation. If the client loves it and wants to use it, the finished jingle is $100, with revisions and commercial usage rights included. Bring me the advertiser and the challenge. Email joecrashkelley@sonicattention.com.