
I know this topic triggers a lot of people. Every time AI in radio comes up, the fear machine starts: “Robots are taking our jobs.”
But that’s not how I see it. I’m not looking to erase talent. I’m looking to arm talent with every tool in the arsenal.
The research is clear: most people can’t reliably tell the difference between AI-generated and human voices anymore. That’s not science fiction—it’s where we are today. And with voice-to-voice tech, you can deliver one read and instantly spin it into multiple languages, sponsor tags, or emotional styles without re-cutting in the booth.
Here’s the point:
If AI can handle the late-night tag change, that gives us more time to be at the football game, the food drive, or the charity concert—where real impact happens.AI isn’t replacing broadcasters. AI is reloading our toolbelt. And I, for one, plan on using it to give this industry every edge it can get.