From Shy Kid Behind the Glass to SonicAttention: Why I Still Believe in Radio”

Some people pack sunscreen for vacation. I pack a USB mic and a list of ideas for the next jingle. The tools have changed, but the obsession hasn’t. With today’s tech, you can build huge-sounding creative for small businesses and small staffs from almost anywhere. I wrote about why I’m more excited about radio (and audio) now than ever — and what that means for your business — over on SonicAttention.com. 🔊

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THE REAL REASON YOUR ADS AREN’T WORKING — AND THE FIX NO ONE’S TALKING ABOUT

Great creative isn’t expensive anymore — but ignoring it is. Here’s why memorable audio wins, and how AI tools are helping radio and digital advertisers get major-market results on small-market budgets.

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